The HotShop Long Lash Mascara from Born Pretty

Hi, everyone! I've never been a fan of drugstore mascaras. With very few exceptions, the majority of budget formulas have left my lashes looking flimsy and limp. I just haven't had luck! But once in a while I am tempted by some pretty packaging and put my prejudices aside. Such was the case when I snagged The Hot Shop's Long Lash Mascara** from The Born Pretty Store. 

The Hot Shop is a range sold at Born Pretty that is a pretty clear knockoff of Topshop's makeup line. While I could be a snob about the imitation, I instead am generally drawn to the aethetic and am able to reserve judgment. Plus, the Hot Shop items I've tried before have been quite nice, so I was extra motivated to try more from the line.

The Long Lash Mascara comes housed in a minty green box and is likewise packaged in a slim green plastic tube with black lettering and detailing. 

The wand is quite slim, flaring very slightly at the base. The bristles are short and fiber-based (i.e., not the pointy plastic ones) and actually grip lashes quite well. 

I could go into more detail about the design, but I think a more helpful pursuit is to see the mascara in action! Here are shots of my bare lashes, then with one coat and two coats of the Long Lash Mascara:

 

(( PRESS SAMPLE ))